Is The Adsense Bubble Ready To Burst?
Des Scahill
You see them everywhere now. Offers of off-the-shelf websites that you purchase, update withyour Adsense account details, and upload to your host to startearning from Adsense immediately. Prices are attractive too,some offers working out at less than $1 per site. Sounds good doesn't it? I've even purchased a few of these sitesmyself. In most cases I've found the quality of the products tobe quite good for the small outlay per website. So whats the problem? There's two actually. The first one is simply the law of supplyand demand. Its inevitable that as the supply of available websites wanting to display Adsense advertising increase, the priceadvertisers are willing to pay for display will decline. This economic principle has been around for centuries and is not likely to disappear any time soon. If all you've got is a 'clone' site, set up just for the solepurpose of earning Adsense dollars, you are going to be left inthe dust by smarter competitors. Still, if you've got two thousand of these sites and made only $5a month average from each after expenses, you wouldn't complain.But how realistic is that for most webmasters or a newbie wantinga share of Adsense dollars? Not very. The second problem is perhaps less obvious. If history is any guide manias are a basic part of human nature. The most well-known mania of course is the Tulip Mania that gripped Holland in the 17th century. This speculative frenzy, which began in the early 1600s reached its height in 1633-37. Many were ruined financially when the tulip market crashed in 1637. We don't seem to have learned much since. The stock market mania in the 1920's that lead to the Great Crash in 1929 comes to mind.And we are all familiar with the mania that can surround somefilm stars or rock bands, even today. Adsense shows all the early warning signs of impending mania.Everyone's talking about adsense, products claiming to boostyour adsense income abound, and articles about adsense floodthe article directories. This must be making Google and paying advertisers very happy. But multitudes of new adsense web site owners - particularlythose who purchased a package deal that locked them into hostingof their brand new adsense web sites - might become a tad unhappyin the not so distant future. Here's what you can do to minimize any effects when the adsensebubble bursts. 1) Add original content to the site. This helps set yours apartfrom the other clones. 2) Change the 'look and feel' of the site eg. graphics and navigation 3) Revisit the keyword and other meta tags on every page. Do yourbest to make your site search engine friendly. 4) If its an article based site, go through the articles and seeif some of the better ones can be used as content on another website you own. By all means take advantage of some of the offers around. Justmake sure that you have the skills to use the material wisely andadapt it as you see fit. Uploading a site 'as-is' to a cheaphost, and then forgetting it, seems likely to prove disappointing. Copyright 2006
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